Brand & Marketing Leader
Crafting Strategy, Story, and Scale for Design-Led & Growth-Focused Brands
Contact me for larger or additional samples of projects
Boston Red Sox,
Massachusetts General Hospital
Massachusetts General Hospital
MA Dept. of Public Health
Novo Nordisk
ASPCA
University of Massachusetts
An approachable campaign that normalized sexual and reproductive health as an everyday part of women’s overall well-being. Digital, social, transit and some OOH.
Reproductive health campaign
ALL OF YOU
Asks gay men, “Are you being ‘straight’ with your doctor?”
A sexual health campaign encouraging gay men to ask honest, informed questions and build trust with their healthcare providers. Website, digital, OOH, and extensive photoshoot for proprietary use.
Sexual health awareness campaign
CARE THAT FITS YOU
Annual publication celebrating the Boston Red Sox Foundation’s year of impact—honoring community visits, Red Sox Wives initiatives, and the inspiring achievements of the Red Sox Scholars among others.
Annual Report
RED SOX FOUNDATION
Trust the FACTS. Get the VAX. is a culturally informed campaign building trust in science and COVID-19 vaccines, with a focus on communities of color. It included digital, TV, transit and OOH.
Vaccination campaign