More Advertising
& causemedia
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Blue Cross Blue Shield of Massachusetts
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Collaboration with Allen & Gerritsen
Featured Project
Noteworthy
achievements
Chief Creative Strategist
Creative Director
Principal
At MORE Advertising (formerly causemedia), I led creative teams and directed hundreds of campaigns focused on cause and social-related issues. I worked at the Metro Boston agency over the course of two decades, serving as a principal, creative director, and creative strategist.
Notable projects include awareness campaigns focused on the safety of COVID-19 vaccines, gay men’s health, and women’s reproductive health for the Massachusetts Department of Public Health, as well as video campaigns for Blue Cross Blue Shield of Massachusetts (BCBSMA) and annual reports for various organizations, including the BCBSMA Foundation and the Boston Red Sox Foundation.
Photo: Jackson & Ryan Architects